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Floating Media

Digital Marketing Agency in Dubai.

SEO, performance marketing and AI search visibility for Dubai and UAE businesses. Get found on Google, Maps and ChatGPT.

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( WHY ZETALABS )
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We are a Dubai digital marketing agency passionate about turning searches into customers.

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We help Dubai and UAE businesses get found on Google, Google Maps and inside AI answers like ChatGPT and Perplexity. SEO, performance marketing and websites work together, so every channel supports the others.

6+ Years

Running SEO and performance marketing campaigns inside the UAE market.
Know more about us
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Innovation Innovation
Transform Transform
Design Design
Create Create
Empower Empower
Build Build
Innovation Innovation
Transform Transform
Design Design
Create Create
Empower Empower
Build Build
Innovation Innovation
Transform Transform
Design Design
Create Create
Empower Empower
Build Build
Innovation Innovation
Transform Transform
Design Design
Create Create
Empower Empower
Build Build
Innovation Innovation
Transform Transform
Design Design
Create Create
Empower Empower
Build Build
Innovation Innovation
Transform Transform
Design Design
Create Create
Empower Empower
Build Build
Innovation Innovation
Transform Transform
Design Design
Create Create
Empower Empower
Build Build
Innovation Innovation
Transform Transform
Design Design
Create Create
Empower Empower
Build Build
Innovation Innovation
Transform Transform
Design Design
Create Create
Empower Empower
Build Build
Innovation Innovation
Transform Transform
Design Design
Create Create
Empower Empower
Build Build
( EXPLORE OUR SERVICES )
.01

SEO

Rank higher on Google and build lasting organic traffic: technical fixes, content, and local SEO built for how UAE customers actually search.

SEO
  • Technical SEO
  • On-Page SEO
  • Keyword Research
  • Local SEO
  • SEO Content
.02

Performance Marketing

Google and Meta campaigns built around ROAS and lead quality, not just reach, with clear attribution so you know what's actually driving sales.

Performance Marketing
  • Campaign Strategy
  • Lead Generation
  • Conversion Tracking
  • ROAS Optimisation
  • Performance Analytics
.03

Paid Ads

Hands on management of your Google Ads and Meta Ads accounts: campaign structure, creative, targeting, and ongoing optimisation.

Paid Ads
  • Google Ads
  • Meta Ads
  • Search Campaigns
  • Display Ads
  • Retargeting
.04

Website Development

Fast, mobile first websites built with SEO and AI search ready from day one, not bolted on after launch.

Website Development
  • WordPress Development
  • Business Websites
  • Landing Pages
  • E-commerce Development
  • Website Optimisation
.05

AEO - Answer Engine Optimisation

Structure your content so ChatGPT, Perplexity, and Google AI Overviews can find it, understand it, and cite your business as the answer.

AEO - Answer Engine Optimisation
  • AI Search Optimisation
  • Answer-Focused Content
  • AI Overviews
  • FAQ Optimisation
  • Entity Optimisation
.06

GEO - Generative Engine Optimisation

Build the entity signals and digital presence that make AI platforms recognise and recommend your brand as a trustworthy source.

GEO - Generative Engine Optimisation
  • Brand Entity Building
  • Digital PR
  • Authority Signals
  • AI Citations
  • Brand Mentions
.07

Custom Software Development

Internal tools, MVPs, and integrations built by a team that also understands growth, so what we build actually supports how you acquire customers.

Custom Software Development
  • MVP Development
  • Business Automation
  • Custom Web Apps
  • API Integrations
  • Internal Tools
( Our Process )
Get a free growth audit
Discover
1

Discover

We audit your website, competitors and UAE market opportunity, so you see where you stand before we recommend anything.

See more See more
Strategise
2

Strategise

We build a plan around your goals: target keywords, content roadmap, paid media plan and AI search visibility plan.

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Execute
3

Execute

We implement technical SEO, content, AEO/GEO structuring, campaigns and website builds, and keep you updated as we go.

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Measure & Scale
4

Measure & Scale

Monthly reports show what's working. We double down on results and adjust the rest based on data, not guesswork.

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SERVING BUSINESSES ACROSS DUBAI & THE UAE
( SERVING DUBAI & THE UAE )

5+

Industries

Healthcare, hospitality, real estate, D2C and ecommerce, and professional services.

5

Business hubs

Dubai Media City, Dubai Internet City, JLT, DIFC and Business Bay.

Get a free growth audit
( TEAM MEMBER )
Explore more
Matthew Reed

Matthew Reed

Creative Director
Daniel Wright

Daniel Wright

Visual Designer
Sophia Bennett

Sophia Bennett

Frontend Developer
Michael Reed

Michael Reed

Brand Strategist
( OUR CLIENT WORKS )

“Working with this team was one of the best decisions we made. They quickly understood our goals, asked the right questions, and delivered a solution that not only looks great but performs exceptionally well. Helped us position our brand more confidently in a market.”

Sarah Johnson

Sarah Johnson

Senior Officer

“Working with this team was one of the best decisions we made. They quickly understood our goals, asked the right questions, and delivered a solution that not only looks great but performs exceptionally well. Helped us position our brand more confidently in a market.”

Sarah Johnson

Sarah Johnson

Senior Officer

“Working with this team was one of the best decisions we made. They quickly understood our goals, asked the right questions, and delivered a solution that not only looks great but performs exceptionally well. Helped us position our brand more confidently in a market.”

Sarah Johnson

Sarah Johnson

Senior Officer
( INSIGHTS THAT INSPIRE )
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Innovative solution modern global businesses success. Innovative solution modern global businesses success.

Innovative solution modern global businesses success.

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How building stronger client for relationships success. How building stronger client for relationships success.

How building stronger client for relationships success.

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(EXPLORE OUR FAQ)
  • What does a digital marketing agency in Dubai do?
    A digital marketing agency in Dubai helps businesses attract customers online through services like SEO, paid advertising, social media, and website development, and increasingly, through AI search optimisation (AEO/GEO) so businesses show up in AI generated answers, not just Google's results page.
  • What are AEO and GEO, and do I need them?
    AEO (Answer Engine Optimisation) helps your content get cited directly inside AI answers on tools like ChatGPT and Google AI Overviews. GEO (Generative Engine Optimisation) builds your brand's broader recognition and trust signals across the web so AI platforms treat you as a credible source to recommend. Most Dubai and UAE businesses benefit from both alongside traditional SEO since customers increasingly research using AI tools before ever reaching a search results page.
  • How long does SEO take to show results in the Dubai market?
    Most businesses see measurable improvement within 3 to 6 months. Highly competitive categories, real estate, healthcare, and financial services in particular, can take 6 to 12 months for significant ranking gains, partly because these sectors also carry additional regulatory requirements around claims and messaging.
  • Do you work with businesses outside the UAE?
    Yes. While we're based in Dubai, our team also runs a growing operation in Kerala, India, and SEO, performance marketing, and AI search visibility work can be delivered remotely without location limiting the results.
  • How much does digital marketing cost in Dubai?
    Costs vary by service, industry, and business size. Request a free audit and we'll recommend a plan and cost that fits your goals and budget.
  • Do you understand UAE advertising regulations?
    Yes. Certain categories, healthcare, financial services, real estate, and education, require extra care around claims, disclosures, and in some cases, prior approval from the relevant authority before an ad can run. We factor this into campaign planning from the start rather than after an ad gets rejected.
  • What's the difference between SEO and paid ads, do I need both?
    SEO builds organic (unpaid) visibility that compounds over months and keeps working long term; paid ads (Google Ads, Meta Ads) deliver traffic immediately but stop the moment you stop paying. Most businesses benefit from both, paid ads for quick, measurable leads while SEO builds toward a lower long term customer acquisition cost.
  • How is performance marketing different from just running paid ads?
    Paid ads is the execution, building, and managing campaigns. Performance marketing is the broader strategy layer around it: funnel mapping, conversion tracking, creative testing, and attribution, all measured against ROAS rather than just clicks or impressions.
  • Can a small or local business in Dubai really compete with bigger, established brands online?
    Yes, especially in local search and AI search. Local SEO and a well optimised Google Business Profile often let smaller, well reviewed local businesses outrank larger competitors for "near me" and area specific searches.
  • How do I know if my website needs a redesign or just SEO improvements?
    If your website is slow, isn't mobile friendly, or was built more than 3-4 years ago, a rebuild is usually worth it. If the site is fast and usable but simply isn't ranking or converting, targeted SEO and content work is often enough; a free audit can tell you which applies.
  • How often will I receive reports, and what will they show?
    Monthly reports covering rankings, traffic, leads, and ad performance, with a call to walk through results and next steps.